Take Aim, Reach New Customers with Targeted Mailers

Reach a highly customized audience through a direct mail campaign.
December 2, 2020

Your mailing list is vital for establishing a successful direct mail campaign. If you’re looking to reach a highly customized audience through a direct mail campaign look no further. Our program partner, One Brand, has recently added target business list as an offering through the PIA Direct Marketing Vault.

The targeted mailer feature includes the following criteria to develop your customized business list:

  • Household income
  • Home ownership
  • Interests

Through the PIA DMV, PIA members access a marketing portal through which they can select the types of people they would like to market to. They can then customize postcard designs PIA has created for members or create their own postcard designs. These designs can then be extended to digital advertising as well. One Brand, then prints and mails the postcards and places your agency’s digital advertising for you. All you need to do is handle the incoming leads.

To learn more about the PIA Direct Marketing Vault and start creating your agency’s next marketing campaign, please visit: https://pianet.com/PIADMV

Reimbursement Details:

To learn how you can receive $250 back when launching a PIA DMV marketing campaign, please visit the PIA Member Reimbursement Program at: https://pianet.com/agentsupport

Thank you! The reimbursement program described above is made available to PIA members through generous donations from the following PIA Partnership carriers: National General Insurance, Progressive Insurance, State Auto Insurance Companies and West Bend Mutual Insurance Company. PIA thanks these companies for their support of professional insurance agents.


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