Enhance Your Business Mailers with Informed Delivery

A delivery option for direct mail campaigns.
November 24, 2020

PIA recently added “Informed Delivery” as a delivery option for direct mail campaigns that PIA members create through the PIA Direct Marketing Vault.

Informed delivery allows users to receive digital previews of scanned images of mail, engaging users through an integrated mail and digital marketing campaign. This new feature was created due to the demand of consumers who prefer digital interaction.

According to the January 2020 Informed Delivery User Survey, consumers stated the feature provided them with numerous benefits that include:

  • Convenience & Early Action
  • Visibility & Security
  • Access While Away

Through the PIA DMV, PIA members access a marketing portal through which they can select the types of people they would like to market to. They can then customize postcard designs PIA has created for members or create their own postcard designs. These designs can then be extended to digital advertising as well. One Brand, PIA’s partner for the PIA DMV, then prints and mails the postcards and places your agency’s digital advertising for you. All you need to do is handle the incoming leads.

To learn more about the PIA Direct Marketing Vault and start creating your agency’s next marketing campaign, please visit: https://pianet.com/PIADMV

Reimbursement Details:

To learn how you can receive $250 back when launching a PIA DMV marketing campaign, please visit the PIA Member Reimbursement Program at: https://pianet.com/agentsupport

Thank you! The reimbursement program described above is made available to PIA members through generous donations from the following PIA Partnership carriers: National General Insurance, Progressive Insurance, State Auto Insurance Companies and West Bend Mutual Insurance Company. PIA thanks these companies for their support of professional insurance agents.


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