Effort Underway to Create an Insurance Museum

Draws start-up contributions from a number of insurance companies.
Effort Underway to Create an Insurance Museum
February 4, 2020

Effort Underway to Create an Insurance Museum

An effort is underway in London to create an insurance museum.

Industry veteran Reg Brown and brand consultant Jonathan Squirrell are behind the project, which has already drawn start-up contributions from a number of insurance companies, including Hiscox, Aviva, Aon, Axa and Swiss Re. They already have a video.

Organizers are trying to raise an initial £3m to open a small “pop-up” museum later this year, to test exhibits and ideas. Then if all goes well, it will lead to a £10.5m plan to set up a permanent, 20,000 square foot museum in the City of London. Alistair Brown, policy manager at the Museums Association, said getting people to visit an insurance museum will be “a tricky marketing job, but I’m sure there’s a story worth telling.”


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