Smarketing and Why Your Agency Needs It
By Kelly Donahue-Piro
What? Another marketing term to learn? You barely have time as it is to keep up! Learning about Smarketing is well worth your time though. With a well-run Smarketing strategy you can maximize every opportunity. Smarketing is the perfect marriage between sales and marketing. When sales and marketing get married we see ridiculously amazing results. Let us show you how!
Agencies generally fall into three marketing categories:
- They have achieved a size where they can afford a marketing person or department. This team is generally on the other side of the building and no one really knows what they do and they have low engagement in sales.
- Agencies don’t have an established marketing team. They sponsor a few things, have business cards and an average website.
- You are a growing agency where the owner is in charge of most sales and using online and offline platforms to grow your agency.
The challenge is that neither one of these models are reaching their true performance potential. If you are going to do something, make it awesome. You need to practice Smarketing. Smarketing is something that a growing entrepreneurial agency generally practices but doesn’t know it. Let’s see if you are Smarketing with this quick test:
When marketing and sales work together you can drive the highest results. Smarketing starts by taking into account a true strategy. A great marketing strategy includes the following:
- Start and End Date
- Goal-Website Visits
- Calls to Action
- Social Media Messages
- Sales Process
- Calls: # and time frame
- Email: # and time frame
|Goal of the Process:|
|Reason This Process Is Important:|
For the Team:
|2 Weeks Prior to Event|
You can see in this strategy how sales and marketing can come together to yield the highest results! Feel free to view our video on Smarketing to dive deeper into this topic: https://www.agencyperformancepartners.com/blog/smarketing-training-video/
Also, you can download our Smarketing Infographic to help you get started: https://www.agencyperformancepartners.com/sales-based-marketing/
Kelly Donahue-Piro, founder and president of Agency Performance Partners, is a no-nonsense effectiveness expert who has helped hundreds of insurance agencies identify and capitalize on sustainable improvement opportunities. Her specialties include agency culture assessment and change; management and supervisory coaching and benchmarking; customer retention strategy development; digital marketing strategy, planning and implementation; and sales planning, management and skill-building.
The centerpiece of Agency Performance Partners' transformational work is its Agency Performance AssessmentTM, a comprehensive survey tool Kelly created to zero in on organization-wide improvement opportunities and provide the foundation for a customized agency action plan. The proprietary tool addresses everything from agency mission, goals, values and culture to agency management and infrastructure, employee abilities, service processes and procedures, and marketing, sales and retention strategy.
Kelly is an engaging speaker who is available to conduct in-person and online agency success presentations that complement her firm’s one-on-one on-site and virtual consulting practice. Connect with her on social platforms, via email at email@example.com or by phone at 401-415-6205