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Articles Written by and About Agents, For Agents


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For Experienced Producers, Services and Prospecting Are the Same Activity (11/03/17)


Independent Agent Marketing: as Unique as the Agencies Themselves (3/14/16)
Keeping It Personal — Three Innovative Approaches to Growth and Retention
Your Personal Brand is YOUR Everything (12/14/15)
Begin With a Question
Facebook Advertising: Take Control
Why Online Reviews Matter
Maximizing Mobile: From Good Idea to Must-Do
Automated Marketing With a Little Pepper
Just Do It!
Reaching out to Your Customers
Why Your Small Business Should Be Using Social Media
Is Referral Marketing Dead in a Digital World?
Your Insurance Proposals — Will They Help You or Hurt You in E&O Litigation
Leveraging Technology to Increase Agency Efficiency
Building a Cross-selling Machine: Revenue From the Sale of Life Insurance
A New-fashioned Old Agency
Essentials of Producer Hiring and Management (12/1/14)
Agency Owners: 3 Tips for Writing Effective Email Marketing Campaigns
Social: The Must-Have Element of an Agency Growth Strategy
3 Ways to Optimize Your e-Newsletter
Is It Possible to Make Cold Calls a Thing of the Past?
Social Media Tips for Agencies: How to Create Engaging Facebook Posts
“Shark Tank” Lessons
To Be Successful on Social Media: Just Be Yourself
Make Your Agency Stand Out by Creating an Infographic (8/15/14
The Importance of Sales Meetings
Social Media Can Combat Commoditization — Here’s How
4 Ways to Give Thanks to Your Clients
How Your Agency Can Benefit From Mastering LinkedIn
Recruitment and Retention: How Your Agency Can Find and Keep Great Employees (06/26/14)
Using YouTube to Your Agency's Advantage
Engage Your Local Community Through Twitter
Tips to Write a Great Press Release for Your Insurance Agency
What Is Instagram Video?
Agency Loyalty: Going Above and Beyond for Your Customers
Facebook vs. Twitter: What are the Differences in Posting?
Generating Sales Leads On Twitter
Educating Your Audience, One Blog Post at a Time
Effectively Using Links When Tweeting for the Insurance Industry
Take Action in 2014: Sticking to Your Agency's New Year's Resolution
Adapting Your Agency to Target Modern Consumers
How Your Agency Can Use Twitter to Engage Your Local Community
Give Back to the Community and It Will Give Back to Your Agency
How to Build Effective Management and Leadership Skills in Your Agency
Tips for Developing an Effective Employee Training Program
Book Optimization—the Million-Dollar Producer Process (11/4/13)
Cross-Selling at Its Finest: 4 Tips for Agency Owners (10/28/13)
How To Turn Your Agency Into A Growing Business (10/15/13)
Sell Value, Not Price
Company Culture: Lead by Example (9/30/13)
New Season, New Blogging Strategy
Believe and Your Agency Will Succeed
Using Social Media to Motivate Employees
Using Insight Questions to Win Business
Become a Confident Leader to Build a Confident Community!
The Importance of Accountability and Responsibility
The Language of Sales (7/1/13)
Coping With Business Failures
Defining Roles Within Your Agency
The Art of Negotiation
Helping Your Young Agents Navigate the Insurance World (5/28/13)
Shark Proof (part 3) (5/23/13)
Shark Proof (part 2)
Keep Your Employees Motivated Through Warmer Weather
Powerful Client-Focused Communication Strategies That Work (4/29/13)
Shark Proof (part 1) (4/23/13)
Feeling Confident in Your Insurance Agency
Proposals that Win
Hire the Right People for the Job and Success Will Follow
Do You Believe In Your Agency?
Comparison/Contrast Selling and Buyer Facilitation (3/8/13)
The Importance of Nurturing Your Loyal Insurance Customers
Competitive Analysis and Pre-call Preparation
3 New Year’s Resolutions Your Agency Should Keep
Twitter vs. Facebook for Your Agency
For Experienced Producers, Service and Prospecting Are the Same Activity
Evolving with Your Agency to Produce Quality Sales (1/6/13)
How You Answer the Phone Makes a Difference
3 Reasons to Share Your Community Efforts via Social Media (12/3/12)
Making Progress in Marketing Your Insurance Agency
Getting More Testimonials from Your Clients
How to Make YouTube Work for Your Agency
Brainstorming Effectively with Your Agents to Create a Blogging Strategy
Educating Customers When the Seasons Change
Change Up Your Blogging Strategy for the Best Results (8/27/12)
Getting Closer to Prospects One Tweet at a Time
Why Setting Goals Will Benefit Your Agency
Keep Productivity Levels in the Office Sky-High During the Summer
Improving Customer Service and Brand Loyalty
Educate Your Clients on the Importance of Safety in the Workplace
Kick-Start Your Blogging Strategy This Summer
Creative Fundraising Ideas for Your Agency
Optimizing Your Content for the Right Target Audience
Supercharge Your Facebook Page: 3 Tips
Tweet Your Way to a Successful Business (3/18/12)
Top 5 Video Marketing Tips for Insurance Agents (3/5/12)
10 Ways to Motivate Your Employees (2/20/12)
Keep Your Community Loyal with Engaging Social Media Efforts (2/13/12)
5 Apps to Increase Agent Productivity and Organization (2/7/12)
Boost Your Leads by Creating a Social Media Plan (1/22/12)
Understanding Who Your Customers Are, Both On and Offline (12/16/11)
Geared up for Google+: A Guide for Businesses (11/20/11)
Get Local: Optimize Your Company’s Website for Local Search (10/3/11)
Tips to Increase Your Agency’s Facebook Page Clicks (9/16/11)
Social Media and Its Evolving Impact on Both Employers and Employees (9/9/11)
Do Promotional Items Really Matter in Marketing? (9/6/11)
How Blogs Improve Your Website and Agency Overall (8/8/11)
How Twitter Is Used Differently than Facebook (7/31/11)
What Every One of Your Commercial Clients Needs to Know About EPLI (7/25/11)
When Cross Selling Is Service (7/8/11)
Using Digital Marketing to React and Respond (7/1/11)
Why Digital Marketing Was the Right Choice for Us (6/15/11)
Building Your Facebook Community, Click by Click (6/10/11)
Building Your Community Through Blogging and Conversation (5/20/11)
How to Incorporate Social Media into Insurance Marketing (5/6/11)
Targeting Consumers with Creative Niche Marketing (4/29/11)
Using Twitter to Help Our Agency (4/8/11)
Hiring the Best Customer Service Representative (CSR) (3/25/11)
How Training Your Agents Can Increase Your Book of Business (3/18/11)
Creating an Agency Culture (3/14/11)

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